ATTENTION: Law Firm Owners Making $500k to $1M In Revenue
Give Us Just 1.5 Days In Person & We'll Show You
HOW TO BREAK the $1m revenue threshold as a small law firm owner
Without Feeling Like You're Overwhelmed, Stretched Thin, or Strapped for Cash
So That You Can Free Yourself From Doing It All & Can Become An Owner Instead Of Operator
A Message From Great Legal Marketing Founder
Ben Glass, Esq
Dear Law Firm Owner,
I see you. I see the long hours you’re putting in and the relentless drive you have to grow your firm. But I also see your frustration over that feeling like you’re on a treadmill, working harder but not getting ahead.
You've hit a point in your firm where you're "successful" making between $100k to $1M per year in revenue... but you feel like you're just keeping your head above water. Am I right?
As the leader of your firm, you feel the full weight of keeping everything on track: marketing campaigns, internal processes, automated tools, SEO, Google My Business profiles, phone systems, lead gen magnets, intake systems, managing employees, and all the rest... and that's not even counting the actual legal work!
It all feels like a lot, and you're increasingly becoming impatient as to when you'll feel like you've finally "made it". You long for that moment where you can finally step back, breathe a sigh of relief, and...
WATCH YOUR FIRM CONTINUALLY GROW... WITHOUT YOU.
Let me tell you that this dream IS possible. Not only possible, but proven time and time again to be achievable for law firm owners just like you. I can provide you with hundreds of testimonials and references of firm owners who've gone from where you are now to leading multi-million dollar firms that practically run themselves.
In fact, here are a few of their stories from our national Summit last year.
More than anything, I want to help you get onto this stage as well. But before I get to how I might do that, allow me to introduce myself.
My name is Ben Glass, and I’ve been where you are now. Over 30 years ago, with a young family at home dependent on me to provide, I set out to start my own law firm. I figured that because I was a pretty good lawyer the clients would just come...
Boy was I wrong.
Those early days were tough. I had the legal chops to run with the best of them, but attracting clients and running a business were entirely different challenges that I had never encountered before. It didn't take long for me to realize that I had experienced a self-imposed “entrepreneurial seizure” and that ...
there is a PROFOUND gap between being a good lawyer and being a good business owner.
Being a great attorney wasn’t enough to build a thriving practice. It was a pre-requisite, yes, but not nearly enough to make the cases that I wanted walk through my doors. For that, I had to learn how to market, develop systems, build out a team, hire vendors, keep people accountable, and manage financials, among many other things—all skills they never taught me in law school. I just did my best to manage... for years.
Sad to say, but the predicament that I found myself in over 30 years ago is one that many law firm owners still face today. They haven't been taught how to be both a great lawyer and a great entrepreneur. Like I did, they're figuring it out as they go.
But it doesn't have to be that way... the path to a successful law firm has already been paved.
One simply has to put themselves in the environments where people like me openly - and without hesitation - share everything we've learned so that you can shave decades off your path to success.
... and that leads me to why we're here today... I'd like to invite you to join me in a 1.5-day intensive workshop where I, along with a host of experts, will pull back the curtain to reveal the exact blueprint for you to follow to create your dream practice. I call it The GLM Bootcamp.
"I realized that there is a PROFOUND gap between being a good lawyer and being a good entrepreneur... I had to learn how to market, develop systems, build out a team, hire vendors, keep people accountable, and manage financials, among many other things — all skills they never taught me in law school."
Abe Cardenas
Immigration| Florida
"It's very simple. Do you want to grow your law firm to the point where you can have more time for yourself? Do you want to enjoy the practice of law again and not feel like you're in the "rat race?" Do you want to learn what they should have taught lawyers in law school about the business and marketing of law practice? Is that you? That was me. But not anymore. One of the best decisions I’ve made in my practice was to become a part of Great Legal Marketing."
The
GLM BOOTCAMP
A 1.5 Day Live Intensive Workshop Where You'll Learn:
- How to market your business so that you have such an abundance of leads that you can be selective in taking only the cases you want... for an amount that you choose.
- How to market your firm WITHOUT spending a ridiculous amount of money on PPC and LSAs
- How to position yourself as the firm that other firms and other referral sources are not just happy to send referrals to, but are eager to do so.
- How to design your firm - with intense clarity - so that you build a high-profit, low-maintenance, business that fuels you to live a fulfilled life where you can do what you want when you want.
This event will include speakers & focus topics such as...
Topic 1:
Designing Your "Future Firm" With Intention So That You Don't Find Yourself With A Firm That Drains You
One of the most important yet most commonly overlooked things in your business is the outcome that you want from it. Most lawyers think they want growth, but growth alone can lead to a mess of a life. During the bootcamp, we'll help you nail what the future of your firm looks like and what it does for your life... then we'll help you build towards that.
Topic 2:
The Repeatable Formula For A Successful Law Firm That Almost No-One Will Tell You
Believe it or not, building a successful law firm isn't as mysterious as many believe it to be. There is a repeatable formula for success that can be implemented in firm after firm, regardless of practice area. During the bootcamp, we'll do what nobody else will by teaching you the formula and helping you to put the components into place.
Topic 3:
The Mindset Shift From Lawyer To Entrepreneur That Most Lawyers Overlook
Being a great lawyer is one thing, but being a great entrepreneur is another thing entirely. The biggest difference? The mindset that you hold and how that drives your business and marketing decisions. During the bootcamp, we'll go deep into the beliefs that many lawyers carry that end up holding back their growth.
Topic 4:
The Secret To Building A Referral Network That Drives 80% of Your Revenue
We don't hide the fact that over 80% of our revenue at our personal injury firm, Ben Glass Law, comes from referrals. 80 percent! This doesn't just happen by accident. We've created a robust system for gaining referrals that consistently and reliably drives referrals into our business, and we want to give you that system!
Topic 5:
Closing The "Cost Per Lead" & "Cost Per Case" Gap To Minimize Leads Leaking Out Of Your Pipeline
Few things matter in your marketing more than your Cost Per Lead and Cost Per Case. Having great numbers here can radically change your business. During the bootcamp, we'll cover the strategies for maximizing your outcomes and minimizing "lost" leads.
Topic 6:
Dominate Search Results and Leave Your Competitors in the Dust
Stop showing up like every other one of your competitors in search engines and position yourself to stand out. Most law firms blend into the background online, so when you join us at the Bootcamp we’ll equip you with cutting-edge strategies to stand out in Google and other search engines.
Topic 7:
Enhancing Your Firm's Web Presence Using Strategies Not Common To Law Firms
Law firm websites tend to look very similar; talking about how great the firm is... and very little about the client's needs, wants, fears, and outcomes. At the Bootcamp, we'll show you how to differentiate your firm from all the others by taking lessons and best practices that you would have never thought of from outside of law.
Topic 8:
Remarketing and Retargeting Your Leads Over The Short & Long Term To Maximize Returns
Learn how to play the long game and win with your leads and referrals so that you have them "on the line" until ready to work with you. Most lawyers don't have a long enough marketing "tail" to maximize returns on their investments. At the Bootcamp, we'll show you how to keep in touch with and re-engage leads over time.
Topic 9:
The Perfect Intake Process For Maximum Conversions
Take your intake process to the next level. At the Bootcamp, we'll cover the base framework for building the perfect experience for your prospective clients that gets them to think "this lawyer is for me!".
Topic 10:
Attendee Hot Seat For Rapid Growth
Take a chair in the hot seat and get the most honest and helpful feedback that you could ever imagine. At the Bootcamp, select participants will volunteer to have their firm's marketing and systems analyzed by Ben & Brian.
Topic 11:
The Market/Media/Message Triangle & How To Use It To Make Sure Your Market Is Hearing You & It's Resonating
Learn how to say the right things, to the right people, through the right marketing channels so that your marketing is spot on with what your prosects want to hear. At the Bootcamp, we'll hone in on what you're saying, aligned to your ideal customer avatar, and through the media channels that they pay attention to.
Topic 12:
Building Out and Connecting our Marketing Systems So That Lead Flow Is Constant, Nearly Automated, & Predictable
Marketing isn't just something you do, it's an ecosystem within your business that has many moving parts. At the Bootcamp, we'll show you how to tie them all together so that they run as smooth as butter on a hot summer's day and give you a streamlined and consistent lead flow that you can predict with relative accuracy.
Total Workshop Value: $250,000+
RESERVE YOUR SEAT TODAY FOR
JUST $3000
Backed By A 100+% Money Back Guarantee
Backed By A
$500,000 Guarantee
So That You Have No Reason To Miss This Event
If you don’t get at least $500,000 in obvious value for your law firm, you are entitled to a complete refund for the event PLUS $500 in documented travel expenses and a $500 check to a spouse/significant other/family member (to compensate them for the time you were away).
This refund is available until the conclusion of the workshop.
It's our way of saying promising that this event will provide so much value to you and your firm that you'd have to be crazy to not be there.
What Other Law Firm Owners Have To Say About GLM's Teachings...
Michele Lewane
Workers Compensation | Virginia
"Since joining Great Legal Marketing, my income and law firm have more than tripled. I simply followed the basic steps and I started seeing results. Now I am in a great position and am trying to tweak and improve things. Great Legal Marketing continues to help me in these endeavors so I never have to recreate the wheel."
Ben Westbrook
Personal Injury | Texas
"Great Legal Marketing provides an outstanding product for smaller law firms and solo practitioners and I highly recommend it. GLM provides a step-by-step guide to increasing your firm's marketing presence... I have been absolutely blown away by the materials and information that I have received since joining. It truly is a great value for what you pay."
Tim Miley
Personal Injury | West Virginia
"Great Legal Marketing has made all the difference in the world in how I market the services of my law firm. It has totally transformed my marketing efforts and how I spend money to attract business. As a result of what my staff and I have learned from GLM, all of the other law firms with which we compete are constantly playing catch up."
TOP 10 REASONS
You Need To JOIN US For The GLM Bootcamp
REASON 1
Never again Worry About Where or when the next case is coming in
Say goodbye to the angst that keeps you up at night and learn how to create a steady, predictable, and reliable stream of leads using marketing systems that drive them to your door like clockwork.
REASON 2
Learn How to Increase Your Average Deal Size (And Your Take-Home Profits)
When it comes to deals, size matters. If you're going to spend money and effort on marketing your firm, it only makes sense to maximize your returns on your investment. We'll show you how to do just that.
REASON 3
run a thriving business while still having energy and time for your family
You do what you do so that you can live a better life, so stop running yourself into the ground! Join us at the Bootcamp and learn how to create systems that give you the freedom to step back and enjoy what you have.
REASON 4
Break Past the $1M Revenue Mark
You've been working hard for a long time to break the $1M mark, let this finally be your opportunity to make it happen. At GLM, we've learned that there is a big difference between a 6-figure firm and a 7-figure firm... but making the jump doesn't have to be as hard as most firm owners experience. We'll simplify it for you at the Bootcamp.
REASON 5
Learn How To Successfully Step Back from the grind of doing everything yourself
The key to the firm (and life) you want rests at the place where you become the CEO and visionary for your firm. We'll show you how to step back and become that leader so that you can enjoy the fruits of your labor... even if you're no longer putting in the hard labor!
REASON 6
Gain proven strategies for generating and converting more leads
We've tested nearly every marketing strategy imaginable through our own firm and member firms. Needless to say, we know exactly what does and doesn't work for different kinds of law firms.
REASON 7
Learn DIY strategies to attract more clients without increasing your marketing budget
Marketing doesn't always have to be "expensive". We'll teach you strategies that you can employ to attract more of your ideal clients without spending anything extra.
REASON 8
Beat the big firms who can outspend you by outmarketing them
Just because big firms have big marketing budgets doesn't mean that you can't beat them. Quite the opposite, really. We'll show you how to crush the big "gorilla" firms by being better marketers than them.
REASON 9
Prevent Yourself From Being burned by "Marketing Vultures" & Inexperienced Staff
Finding vendors who know the legal space and do a good job at delivering results are extremely hard to find.. We can't tell you how many firm owners have come to us saying "help!" after being burned.
Horror stories of vendors that are unresponsive, expensive, and not focused on results are plentiful. Never mind the vendors who do a bait and switch with good sales & bad delivery. That's not to say that there aren't good ones out there, you just need to know what to look for; and that's exactly what we'll show you.
REASON 10
Become The firm that others look to as the example of what good looks like
As a law firm owner, you should never feel embarrassed, ashamed, or judged because of the state of your law firm not being the shining star that you want it to be. Learn how to take control of your outcomes and become the envy of other firm owners .
We'll show you how to build the systems that create the organization, consistency, and higher profits that all law firm owners crave so that you can step back from some of the more tedious day-to-day firm operations and step into your role as an entrepreneur.
HERE'S WHAT YOU NEED TO KNOW
ABOUT THE GLM BOOTCAMP
Let's cut to the chase. You want to achieve success in your law firm as quickly as possible.
You want to hit those ambitious revenue goals, carve out more free time, and live the life you envisioned back in your law school days.
Good. Because that's what we want for you as well.
At Great Legal Marketing, we craft everything we do precisely for solo and small firm lawyers like you. Lawyers who are not just committed to growing their firms but are also passionate about reclaiming their lives.
The Bootcamp Is the first door to rapid law firm growth
There is one thing that rings true in every small law firm across the world - you need a steady stream of leads before anything else matters.
Without a steady stream of leads, it doesn't matter if you're the best lawyer in your region. Nobody will recognize you.
Without a steady stream of leads, it doesn't matter if you consistently deliver top outcomes for your clients. Nobody will know about what you do.
Without a steady stream of leads, it doesn't matter if you just leased a fancy building in a posh part of town. Nobody will see it.
Without a steady stream of leads, it doesn't matter if you've hired the most amazing team. Nobody will get to interact with them.
Without a steady stream of leads, well, you get the point...
Leads matter. They're the lifeblood of your firm, yet they are also the thing you worry most about. That's why we're dedicating an entire workshop to help you set up the systems that will reliably and consistently deliver your firm with an abundance of leads that will fuel your growth.
With an abundance of leads, you can:
- Be selective in the cases that you take on. Because why take on cases that suck the life out of you and don't pay well if you don't have to?
- Hire top talent, delegate the work, and trust that they'll get it done on time and correctly. Because why spend your time stuck in the weeds that slow you down and drain your energy when you can focus on the big ticket things that increase your income and free up your time?
- Increase your firm's profits. Because why do the work you do for less than you are worth?
- Get more time back in your life. Because you have a life outside of your firm that should be amplified by your firm, not limited because of it.
- Work ON your business so that you can grow it without being tied into every detail, because you don't want to be stuck doing the tedious day-to-day firm operations when you can instead be focused on growth.
What Makes The Bootcamp The Right Thing For You...
In short, at GLM we are the ONLY organization within the "business builder for lawyers" space that is led by two practicing lawyers. Lawyers who've invested their own dollar to trial and error what does and doesn't work in legal marketing FOR YOU; saving you time, money, and headaches.
One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing the actual practice of law with business building in the way that we are. That's a big deal...
There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for over two-decades now.
The Result You'll Realize After The Bootcamp?
After the workshop, you'll have everything you need to build the foundation of a law firm that not only serves your clients but serves you and your aspirations. A practice that grows, not at the expense of your personal life, but in harmony with it.
That foundation will be rooted in a steady lead flow that feeds your firm with a volume of cases that enables you to be "choosy" in which you take.
Are You Ready for Transformation?
This is your opportunity to not just grow your firm but to transform the way you practice law. To build a firm that doesn't just serve your clients, but also serves you.
Click the button below to sign up and get started today!
Here's to building not just a successful firm, but a fulfilling life.
Best,
Ben & Brian Glass
Great Legal Marketing Founder & President
IS YOUR LAW FIRM CONSUMING YOUR LIFE?
IT'S TIME TO build a high profit, low maintenance, firm
At the GLM Bootcamp, we'll help you to set up the foundation for the high profit, low maintenance, firm that you want to have. That foundation starts with a robust lead generation system, along with a few systems to enhance your operations and free up your time.
THIS EVENT WILL BE THE ACCELERATOR OF YOUR SUCCESS AND THE BEGINNING OF AN ENTIRELY NEW WAY OF RUNNING YOUR FIRM.
Get ready for results.
Over 400 Firms Have Used GLM's Teachings To Break The $7+ Figure Mark While Enabling The Owner To Reclaim Their Personal Time & Freedom
Frequently Asked Questions
Event General Questions
Who Should Attend?
To put it simply, any law firm owner who is aiming to break through the $1 million revenue mark but hasn't been able to figure out how should join the GLM Bootcamp. Chances are, you have opportunities to attract and convert more leads while increasing average fee size by implementing the methods that we'll teach you at the Bootcamp.
If your firm is already exceeding $1 million, congratulations! This event will focus on firms that are just shy of that milestone and need a little push to reach the next level.
Why Attend?
This exclusive gathering is perfect for law firms generating between $500,000 and $1,000,000 in revenue and looking to grow. We'll dive deep into DIY strategies to attract more clients without increasing your marketing budget. We'll cover everything from converting leads to increasing your average fee size.
Why should I attend this event over other events?
We're not saying that you should or shouldn't attend other events... but we 100 % will tell you that if you are a solo or small law firm owner with revenues between $500k and $1M then the GLM Bootcamp is a "can't miss"!
At the Bootcamp, you'll get to learn from two of the leading minds in small law firm marketing, Ben and Brian Glass of Great Legal Marketing (GLM). With over 400 $7-figure success stories, GLM is the leading coaching and mentorship source for solo and small law firms.
What if I can't afford the price of the ticket right now?
To be frank, this is the EXACT reason that you need to find a way to get yourself to the Bootcamp. Money is an insanely abundant tool available to you and you should have absolutely ZERO concern about a few thousand dollars. We'll show you how to make it back in the first few weeks after the event wraps.
Venue/Accomodations
Where and when is the GLM Bootcamp being held this year?
The GLM Bootcamp will be held at our HQ in Fairfax, VA on August 1st and 2nd, 2024.
Where should I stay if I'm coming from out of town?
There are many hotels nearby to our office, but the Hilton Garden Inn Fairfax is just around the corner and a short walk to/from the office.
Guarantee & Value
Will you guarantee the level of value delivered if I attend this event?
YES!!! If you don’t get at least $500,000 in obvious value for your law firm, you are entitled to a complete refund for the event PLUS $500 in documented travel expenses and a $500 check to a spouse/significant other/family member (to compensate them for the time you were away).
This refund is available until the conclusion of the Bootcamp.
It's our way of saying promising that this event will provide so much value to you and your firm that you'd have to be crazy to not be there.
What if my partner or spouse isn't sure about me attending the GLM Bootcamp?
In just about everything in life, you will have doubters, naysayers, and people who think success is driven entirely by luck. Even those we love most have doubts from time to time.
But, I'm not exaggerating when I say, over the years, I have gotten stacks of notes from spouses and partners that didn’t think this would work but now see just how valuable this experience is. I’m always hearing how husbands and wives now can make it to those dance recitals, soccer games, and moments their family needs them.
If your spouse or partner has doubts, bring them with you! Let them see first hand the work we do here. They’ll see first-hand how this whole thing works, and all the examples of success we have. I promise we can turn the doubters into believers. Plus, you're ticket is backed by our 100% money back guarantee that alleviates all risk for you whatsoever.
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